Lagos is one of Africa’s fastest-growing business hubs, with new startups launching every day. But in a crowded market, only those who know how to connect with their audience truly stand out. One powerful way they’re doing this is through social media — creating relatable content, building online communities, and turning followers into loyal customers.
At Iconberg Enterprises Limited, we believe that social media is no longer optional for Lagos businesses — it’s one of the most cost-effective ways to compete and grow. Here’s a look at five Lagos-based startups that are doing it right and inspiring others along the way.
1. Thrive Agric – Educating & Engaging
Agritech company Thrive Agric uses Instagram, X (formerly Twitter), and LinkedIn to educate people about agriculture investment opportunities.
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They share success stories of farmers, farm project updates, and short educational videos.
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This mix of impact-driven content helps them build trust and attract investors who care about food security.
2. Shuttlers – Building a Commuter Community
Shuttlers, a Lagos-based mobility startup, uses social media to connect with commuters tired of traffic struggles.
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Their content highlights real-time route updates, customer testimonials, and practical commuting tips.
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By running interactive polls and sharing relatable Lagos traffic memes, they’ve created an engaged community that feels heard and valued.
3. Paystack – Making Payments Fun
Paystack is one of Nigeria’s fintech giants, but it started as a Lagos startup.
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Their social media posts are fun, colorful, and educational, helping businesses understand online payments without jargon.
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Through engaging storytelling and user-generated content, they’ve positioned themselves as approachable and innovative.
4. ReelFruit – Telling a Healthy Story
ReelFruit, a healthy snack brand, uses Instagram and TikTok to share behind-the-scenes videos of how their products are made.
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They post nutritional tips, recipes, and wellness content to connect with health-conscious Lagosians.
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Their visual branding is consistent, which keeps them top of mind for customers looking for healthy alternatives.
5. Iconberg Enterprises Limited – Helping Businesses Grow
At Iconberg Enterprises Limited, we help businesses harness digital marketing to grow their visibility and revenue.
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We share practical tips on digital marketing, social media trends, and business strategy to empower entrepreneurs across Lagos and beyond.
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By focusing on education and value-driven content, Iconberg is building a loyal audience of business owners who trust us as a partner in their growth journey.
Key Takeaways
These Lagos-based startups prove that social media isn’t just for entertainment — it’s a serious business tool.
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Consistency matters — showing up regularly keeps your audience engaged.
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Value-driven content wins — educate, entertain, and inspire rather than just sell.
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Engagement builds loyalty — reply to comments, run polls, and make your followers feel like part of your story.
At Iconberg Enterprises Limited, we’re passionate about helping startups and SMEs leverage these exact strategies to compete — even with bigger brands. If you’re ready to grow your online presence, now is the perfect time to start.